Shooting Star Creamery began with the hope of inspiring a younger generation to take up the art of creating delicious artisan cheese, and shares a location with Central Coast Creamery. Central Coast Creamery owner Reggie Jones asked his daughter, Avery Jones, if she wanted to try her hand at artisan cheese making. Soon, they set up a separate creamery that was based on Central Coast Creamery to allow Avery to take risks with the cheese as well as to have something to base her recipes on. They called this company Shooting Star Creamery to reflect on their belief of shooting for the stars. Avery is currently a college student who has been helping her father make cheese for nearly half of her life. She started making cheese to pay for her college education. She gives a percent of the profits to veterans and amputees in her community.