Introduction
Since 2011, the Cheese Trail has promoted artisan cheesemakers, family farmers, and agri-tourism through cheese-colored lenses. In 2025, we'll reach 180,000+ California visitors and cheese lovers! Our services are 100% free to all cheesemakers and the public. Click here to view our 2024 map.
Audience Overview
+ Reach: In 2025, we'll reach 180,000+ users (online and offline)
+ Coverage: California cheesemakers, cheese shops & retailers, restaurants, and wineries. In 2025, we are adding cheesemakers in additional western states.
+ Printed Map: 80,000 copies (2025), distributed via 200+ retailers, farmers markets, wineries, restaurants and hotels, and direct mail (plus digital downloads)
+ Website Traffic: ~10,000 visitors / month, with 1+ million since launch.
+ Business Directories: Cheesemakers, California Cheese Directory, Retailers, Farmers Markets, Experiences and more.
Advertising Options
Print Map
Business Card-Style Ads
Single Inside: 1.5" h x 3.25" w - $1,775 (10-12 Available)
Double Inside: 3" h x 3.25" w - $3,350 (1 Available)
Deadlines: Reservation 10/31/25; Artwork 1/15/26; Format: 300 dpi, full color, PDF or JPG
Business Legend & Map Pin (24 Spots Available)
Perfect for wineries, breweries, restaurants, cheese shops and other brick-and-mortar locations. Listing includes: business name, city, phone, and URL.
Price: $500 / location
For customized advertising and sponsorship options for your brand goals, please reach out.
Contact: Michael Straus
Email: info@cheesetrail.org
Phone: (415) 766-1271
