Introduction
Since 2011, the Cheese Trail has promoted artisan cheesemakers, family farmers, and agritourism, reaching 180,000+ California visitors annually with resources on-farm shops, retailers, classes, events, and tours. Many cheesemakers attribute 20%-80% of their sales to the Cheese Trail map and website, which also garner extensive media coverage. Our services are 100% free to all cheesemakers and the public. Click here to view the online PDF version.
Audience Overview
+ Reach: 180,000+ users annually (online and offline)
+ Expansion: In 2024, we began promoting retailers, restaurants, and wineries and are now extending coverage to additional western states.
+ Print Map - Printing: 80,000 copies (2025) – increased from 40,000 in 2023 and 50,000 in 2024.
+ Print Map - Distribution: ~200+ retailers, farmers markets, wineries, restaurants and hotels, and direct mail (plus digital downloads)
+ Website Traffic: ~100,000 visitors (2025), with 1+ million since launch.
+ Business Directories: California (Cheesemakers, Cheeses, Retailers & Experiences); with 2025 expansion of Cheesemakers directory including Oregon & Washington.
Advertising Options
Print Map
Business Card-Style Ads (12 Spots Available)
Single Inside: 1.5" h x 3.25" w - $1,500
Double Inside: 3" h x 3.25" w - $2,900
Deadlines: Reservation 11/30/24; Artwork 1/31/25; Format: 300 dpi, full color, PDF or JPG
Business Legend & Map Pin (20 Spots Available)
Perfect for wineries, breweries, restaurants, cheese shops and other brick-and-mortar locations. Listing includes: business name, city, phone, and URL.
Price: $500 / location
Website
Premium Business Listing: Enhance visibility on CheeseTrail.org with a detailed business profile, clickable map pin, and event promotion.
Special: $99 / year / location (Regularly $199) - Sample #1 - Sample #2
Display Ads
Pricing / Month:
+ Home Page: $250
+ Cheese Directory: $200
+ Retailer Directory: $200
One ad per location. Pricing is per month. Discounts available for 6+ months.
Scroll towards bottom on Home Page to see Petaluma Market ad.
Format: Layered PSD or AI file; video ads available upon request)
Sponsorships
We are deeply grateful for the ongoing support of our sponsors, including Real California Milk, Visit Marin, Sonoma County Ag & Open Space, and grant suport from the Pacific Coast Coalition. Sponsorship support provides critical funding for both ongoing and new initiatives, and has allowed us to provide cheesemakers with free services. To support our continued work, please reach out to explore all the possibilties.
For customized advertising and sponsorship options for your brand goals, please reach out to discuss.
Contact: Michael Straus
Email: info@cheesetrail.org
Phone: (415) 766-1271
