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California Cheese Trail promotes artisan cheesemakers and family farmers, connecting cheese lovers to cheesemakers, cheesemaking classes, events and tours throughout California.

Since 2010, the map (460,000+ distributed) has increased the visibility, sales and appreciation of local cheesemakers throughout the country. Indeed, many of California’s 79 cheesemakers attribute 20%-80% of their sales to customers discovering them via the Cheese Trail. 

Use our Cheese Trail Map to discover cheesemakers near you, browse our Events Calendar to find tastings, classes, and more, or visit our Cheese Trail Shop to purchase artisan cheeses online.

Vivien Straus Portrait
Vivien Straus, Founder & Managing Partner

Vivien, a woman with a slight addiction to cows, grew up on her family’s dairy in Marshall. She ran away to Hollywood to become an actress until the cows wooed her back. Upon returning home, she helped build her brother’s company, Straus Family Creamery, serving as VP of Marketing. Later, she served as Public Relations Coordinator and led creamery tours for Cowgirl Creamery. Currently, she co-manages Straus Home Ranch on Tomales Bay. Her one-woman show, E-i-E-i-OY! In Bed with the Farmer’s Daughter, played to sold-out audiences, her storytelling won a MOTH StorySLAM contest, and she’s currently working on a new performance piece about her mom.

michael - profile photo
Michael Straus, Partner

For 25+ years, Michael has dedicated his life to organic food and sustainable agriculture’s development. After working with Vivien to help launch Straus Family Creamery, Michael founded Straus Communications, one of the first public relations agencies specializing in organics and sustainability. Michael created the nationally-syndicated Beyond Organic Radio Show, and served as Senior Editor for Green Traveler Guides, where he interviewed eco-pioneers in Mongolia, Nepal, Indonesia, Lebanon and beyond. Currently, Michael and Vivien co-manage Straus Home Ranch. Michael is also a good Remote Viewer.